Basler Versicherungen

Based in Bad Homburg, Basler Versicherungen has been active on the German market for over 150 years. They offer insurance and pension solutions for indemnity insurance, casualty and life insurance – for private, industrial and commercial clients. Basler Versicherungen is part of the Baloise Group, employing approximately 1,700 people. The Basler brand represents security, simplicity and partnership.


  • Basler Versicherungen came into existence following the merger of various traditional companies
  • The insurance market is undergoing fundamental change, due in part to digitalization
  • The existence of a shared future vision across all locations is a decisive factor for success


  • Interviews with key persons to target the relevant fields of action for identifying values and the future vision
  • Design and moderation of a pit stop to revise the future vision
  • A sparring partner for project leaders and the CEO in regard to this topic


  • Joint development and endorsement of the future vision
  • Focus on the impact and relevance of key messages
  • Numerous measures and projects were linked to strengthen the innovation, positioning and motivation of the entire organization
They understood us immediately and steered us effectively. Jürg Schiltknecht, CEO, Basler Versicherungen